Case Study
LEIFTECH
Make snowboarding a part of your daily routine – in every season, everywhere in the world.
LEIFTECH Increases Revenue By 329% Through Facebook Ads & Messenger Bots
The only electric skateboard in the world that rides exactly like a snowboard, enabling riders to shred pavement just like they would powder, 365 days a year. The brand sells exclusively online, at a higher price point within a hyper-competitive industry.
CHALLENGE
LEIFTECH partnered with Fetch & Funnel to scale their business using paid social advertising. Historically, campaigns were expensive and the cost to acquire a new customer was increasing. Margins were stretched thin, and campaigns were breaking even while competitors with deep financial backing were getting aggressive. The brand needed a new approach, along with a new strategy that was tailored to fit their individual business model.
OUR APPROACH
Advanced Facebook eCommerce Funnel
Rebuild all campaigns and implement a top/middle/bottom of funnel approach. Segment campaign structure by age, gender, demographic, platform, geography, and ad placement. Segment retargeting by 7/14/28 day audiences for tailored messaging.
Facebook Messenger & Chatbots
Integrate Facebook Messenger into our Facebook advertising campaigns. Design, build, and implement chatbots within specific areas of the sales funnel to increase conversion rates.
LEIFTECH
Our Results
Within eight months we scaled total company revenue by 320% while maintaining a ROAS of 5x or higher. We rebuilt all campaigns, designed and implemented an eCommerce funnel within Facebook and continually pushed the envelope in order to test new tactics, methods, and strategies. Our results were stellar, and we’ve since taken our learnings and continued to push our methods even further.
5.4x
AVG ROAS
329%
REVENUE INCREASE
320%
SALES INCREASE
Objective #1
Rebuild Facebook & Instagram campaigns to increase profitability.
LEIFTECH wanted to scale, and in order to do so we first had to increase campaign profitability. When the F&F team took over, campaigns were generating a 3.59x ROAS. By the end of month one our new campaigns had achieved a 7.53x ROAS, resulting in a 210% increase in revenue with the same budget. This was done by restructuring campaigns and building an eCommerce funnel designed to drive low cost prospecting traffic into 7/14/28 day retargeting campaigns. Our team used Video Views campaigns to build an ultra low cost audience for retargeting. We segmented audiences by percentage of time spent watching our videos. Those that watched 25%, 50%, and 100% were grouped into different retargeting campaigns.
Coupled with an extensive creative testing process, our team was able to increase revenue by 159% within the first three months from Facebook & Instagram. LEIFTECH also achieved a 174% increase in transactions.
Objective #2
Build a product sizing bot for Facebook Messenger to help customers make the right purchase.
LEIFTECH sells a product with a higher price point, and determining which size board is a major purchase decision. Height, riding style (aggressive/tricks/casual), and stance are all important factors in product selection.
We decided to create a Messenger chatbot to walk people through sizing options, and recommend the perfect board for their riding style. This offered reassurance and confidence in their decision to make the purchase.
Product Sizing Bot Results
- 12% Increase in monthly sales
- 500+ People used the bot within the first month
- We introduced an auto-followup sequence with timed messages
- We ask users if they have further questions or need assistance
- We can message this audience in the future with discounts or promos
Objective #3
Use Facebook Messenger to generate sales and increase conversion rates. Integrate Messenger into Facebook advertising strategy.
BEFORE BOT
7.5x ROAS
$234 CPA
AFTER BOT
50.4x ROAS
$34 CPA
