Let’s start simple…Facebook CBO stands for Campaign Budget Optimization<\/strong>, and it’s no longer\u00a0just<\/em> a best practice.<\/p>\n In the land of Facebook Ads, there are two ways to set your budgets.<\/p>\n One is at the ad set level, which allows you to set a budget for each ad set within a given campaign.<\/p>\n Campaign Budget Optimization, on the other hand, is a (relatively) new Facebook advertising feature that allows you to set a daily budget for an entire campaign rather than setting budgets for each ad set.<\/p>\n To dive deeper, Campaign Budget Optimization utilizes Facebook\u2019s algorithm to distribute your budget across ad sets where they are most likely to get conversions for the best price.<\/p>\n Instead of maintaining a constant spend per each ad set, Facebook will pool the budget into the ad sets that are most likely to get results on any given day.<\/p>\n Why is CBO such a big deal? Why do Ads Managers\u00a0need to master this tactic sooner rather than later?\u00a0<\/strong><\/p>\n While this may seem like a minor change at face value, using Facebook CBO requires new tactics as well as new strategies in order to be profitable. <\/strong>For more on this, you’ll also want to build a bulletproof Facebook retargeting funnel<\/a>.<\/p>\n So where do you start?<\/p>\n Before diving into advanced tactics, let\u2019s begin with the mechanics of how to set up a CBO campaign.<\/p>\n