We applied our Fetch & Funnel Method™ to dig deep into personas, create new funnels, and optimize ad spend. We reduced CPLs by 60% while scaling lead volume by over 350%.

about

Company Overview

Raising Superstars is one of the largest platforms that provide parents to discover and nurture a child’s innate potential, with just 5 minutes of daily activities. Their Prodigy Baby System is a 3-month advanced program to strengthen the synapses in reading, knowledge, memory, music, athleticism, creativity and more.

Services

Digital Strategy & Media Planning

Funnel Creation

Performance Ad Creative

Omnichannel Advertising

Landing Page Creation

Conversion Rate Optimization

Our Results

The numbers speak for themselves

More Leads

0 %

Lower Cost-Per-Lead

0 %

CONVERSION RATE INCREASE

0 %

How We Did It

Objective #1

Personas and Ideal Customer Profiles

Raising Superstars is sold globally and has very different target markets. This is both a problem and a massive opportunity. We had to define the ideal customer profiles for each market and develop unique marketing campaigns around them. Creative, targeting, funnels, copy, and messaging had to be adjusted for different markets and needs.

Once this was done successfully, we dropped the cost per lead by over 60% overall.

Objective #2

Landing Pages

Meta advertising has been used to acquire leads and customers; however, the organization was looking to scale lead volumes while reducing cost-per-lead.

We designed new landing pages and funnels to reduce cost per lead while scaling budgets. New landing pages were specifically designed for different personas and target markets. New funnels were created to appeal to a broader audience, allow us to do more pre-selling of the program, and increase conversion rates overall.

Objective #3

Creative & Advertising Testing

We tested multiple variables from creatives, audiences, niches, and placements and broke down the countries we were targeting. We had very strict targets and goals to hit which forced us to do extensive and rapid testing to find winning combinations we could scale.