Google Local Search Ads can be a great way to get your business in front of potential customers looking for services in your area. These ads appear when users search for businesses on Google or Google Maps, and they can include a phone number so users can easily call your business. Additionally, if the Google Guarantee backs you and a customer isn’t satisfied with the quality of your work, Google may reimburse them up to the amount paid for the initial service. So if you’re a service-type business, it’s definitely worth considering using Google Local Search Ads to increase traffic for your business.
Benefits of Google Local Services Ads
When it comes to advertising your business, there are various options to choose from. Among the most popular are Google local search ads. This type of ad allows businesses to feature their location so that potential customers nearby can see it. There are several benefits to using Google local search ads, which is why this type of advertising is becoming more and more popular each year.
The first benefit of using Google local search ads is that they can help you reach out to new customers who may not have heard of your business before. Because these ads appear when people search for businesses near them, it’s a great way to introduce people in your area to what you have to offer. Additionally, because they are targeted specifically to people in your area, you know that the people who see your ad are actually interested in what you have to offer.
Another benefit of using Google local search ads is that they can help you increase foot traffic to your business location. When someone sees your ad and then visits your store or office, that’s a win for you. Additionally, because these ads include a call button, people can call you directly from the ad without having to go through any extra steps.
Google local search ads also come with the Google Guarantee badge. This badge is only available for businesses that pass a Google screening and verification process, but it’s a great way to show customers that you’re trustworthy and reliable. If a customer isn’t satisfied with the quality of your work, Google may reimburse them up to the amount paid for the initial service – subject to a lifetime limit.
Overall, there are many reasons why using Google local search ads is a good idea for any business. These ads feature your location and allow potential customers in your area to see what you have to offer, whatever your industry is. They’re an effective way to reach new customers, increase foot traffic, and show potential customers that you’re trustworthy and reliable.
How Google Local Ads Work
If you’re looking to attract customers through Google Maps and Local Search Ads, you’ll want to understand how the system works. Local search ads are those that appear when someone searches for a business near them. They can be in the form of a regular text ad or an image ad that features your business location. These ads link to your business’ location page, including important information like store hours, address, customer reviews, and photos.
Local search ads are a great way to reach out to potential customers who are already interested in what you have to offer. And, because they’re based on GPS data, they’re especially effective for businesses with brick-and-mortar locations. When you create a local search ad, you’ll need to provide some basic information about your business, like your address and phone number. You’ll also need to choose a headline and write some descriptive text about your business. This text will appear in the ad itself, as well as in the expanded view of the ad when users click on it.
There’s no minimum budget for local search ads – you’ll be charged a standard cost-per-click (CPC) for each click on your ad. Then you’ll need to create a local business listing. You can do this by going to Google My Business and following the prompts. Once you’ve made your listing, you’ll be able to manage your ads from the same page. Just click on the “Ads” tab and follow the instructions.
Made for Service Industries
When you’re looking for a business near you, the chances are that you turn to Google. And if you do, you’re likely to see local search ads. According to Google, “over 60 percent of mobile searches have local intent.” That means businesses that want to take advantage of customers looking for what’s nearby should be using local search ads. Google offers several different types of local search ads: location pins, call buttons, and website links. These ads can show up when users search on Google or Google Maps. They can also show up as auto suggestions in Maps. Businesses in a wide variety of industries can benefit from using local search ads such as:
- Animal Services (veterinary care, grooming, animal rescues, pet boarding, etc.)
- Health and wellness (dentists, doctors’ offices, urgent care clinics, etc.)
- Spa and salon services (Masseuses, hair stylists, nail technicians, etc.)
- Home repair services (plumbers, electricians, air conditioning specialists, etc.)
- Lawn and garden care
- Legal services (business attorneys, disability lawyers, family lawyers, etc.)
- Financial services (tax preparation, wealth management, banks, etc.)
- And many more services-based businesses.
With you only paying for qualified leads and the lead details and photos being easily updatable in the LSA dashboard, there really is no reason not to give your business Google Local Search Ads a try. If you run a service-type business, it may be one of the best lead generation investments you can make.
What does the Google Guarantee badge do? 
Service industries rely on word-of-mouth referrals and online reviews to attract new customers. The Google Guarantee badge helps to reassure customers that they are working with a reputable business. The badge also indicates to customers that the business has passed a Google screening and verification process. The Google Guarantee badge provides an extra level of assurance that can help encourage customers to choose your business over a competitor.
If a customer is not satisfied with the quality of your work, Google may reimburse them up to the amount paid for the initial service, up to a lifetime limit. Reimbursements are at the sole discretion of Google and are not a substitute for any legal or insurance action customers might take regarding a performed service. By obtaining the Google Guarantee badge, service industries can provide an extra level of protection for their customers. Businesses must pass a screening and verification process to be featured in Local Services Ads, which is conducted based on a number of factors. Businesses that pass the screening and verification process are eligible to receive the Google Guarantee badge displayed on the business’ Local Services Ads listing. The Google Guarantee badge is an important distinction for service industries because it provides an extra level of assurance for customers.
Certification and License Requirements
The certifications and license requirements for Google local search ads vary per industry and business vertical. For example, if you’re in the construction industry, you’ll need to have a contractor’s license. You’ll need a cosmetology license if you’re in the beauty industry. And if you’re in the legal profession, you’ll need to be a member of the state bar association. The important thing is that you ensure your business complies with all necessary regulations before launching your local search ad campaign. This will ensure that your business is eligible for the “Google Guaranteed” badge, which guarantees that Google has screened and verified your business as meeting its standards.
If you’re not sure what certification or licensing requirements your business needs to meet Google’s standards, be sure to consult with an experienced local search advertising specialist. They can help guide you through the process and make sure your business is ready to take advantage of all that local search ads have to offer.
If you run a service-type business, it’s important to consider Google Local Search Ads. By allowing customers to see that you’re a Google-approved business, you can help increase your chances of being chosen over a competitor. The “Google Guarantee” badge helps reassure customers that they are working with a reputable business. This makes Google Local Search Ads a valuable investment for any service-based business. Combine this with the fact that you only pay for qualified leads, and it’s easy to see why Local Search Ads should be a part of your lead generation strategy. So if you’re not already using Local Search Ads, be sure to speak with one of our experienced local search advertising specialist today to get started.
