What is Meta’s New Performance 5?
As digital advertising continues to grow and evolve, so too must the strategies and tools that advertisers use to stay ahead of the curve. One such tool is the Meta…
As digital advertising continues to grow and evolve, so too must the strategies and tools that advertisers use to stay ahead of the curve. One such tool is the Meta…
Google Local Search Ads can be a great way to get your business in front of potential customers looking for services in your area. These ads appear when users search…
Since Google released its new campaign type, Performance Max, there has been a lot of speculation about whether or not businesses should switch. This blog post will look at what…
Introduction Last year Google released Google Analytics 4 (GA4), which was a big upgrade from the previous version (Universal Analytics). Since this release, every new analytics account will automatically convert…
Google has recently released a great new conversion feature for Google Ads that will increase conversion tracking accuracy and give advertisers access to more campaign data. Honestly, I can't remember…
Introduction Google has recently implemented Enhanced Conversions, which is a new feature that makes it easier to manage your ad campaigns, and it can improve the accuracy of your conversion…
Why Optimize Your Google Shopping Feed? Back in 2020 we experienced a monumental shift from traditional retail to online shopping as a result of the covid pandemic and social distancing.…
Apple has announced new privacy features within iOS 15 that will impact your email marketing. Your ability to track email open rates, click-through rates and deliverability are about to take…
Ok so here's the deal...privacy is becoming more prevalent and it's gaining velocity as we head into 2022. Cookies are dying, and the ability to track and measure the performance…
It isn’t difficult to see just how valuable influencers have become in the world of advertising. With highly targeted audiences based on locations, hashtags, and niche interests, Influencers have become…