10 Profitable Strategies to Master Facebook Ads
Introduction Chances are, if you’re a business owner, you’ve dabbled in Facebook Ads from time to time. Chances are...the results of those Facebooks Ads fluctuated somewhere between “might be working,…
Big Changes Coming to Facebook Attribution, Are Advertisers Doomed?
Facebook has taken a big hit lately. Lawsuits, whistleblowers, public scrutiny, and significant changes to iOS have forced the social media giant to make necessary changes to its advertising platform.…
How To Fix Your Facebook ROAS (Apple iOS 14 Update)
Introduction It’s official, as of early June 2021 the latest Apple iOS 14 update has arrived and early data suggests that most people are choosing to opt out of being…
How To Implement Facebook Conversions API (in Shopify)
Facebook Conversions API is like the Facebook pixel… but better. Also known as CAPI, Facebook Conversions API is the new standard in how to track the performance of your Facebook…
iOS 14 & Facebook Ads: Actions You Can Take Now
Apple’s latest update to iOS 14 has sent shockwaves throughout the advertising world, and brands that advertise on Facebook—a.k.a. pretty much everyone —are right at the epicenter of this change.…
The #1 Black Friday Advertising Strategy for 2020
Black Friday and Cyber Monday happen every year. You know this. If you’re a media buyer or business owner, you should already know a bit about Black Friday advertising. Every…
Facebook Power 5: How To Execute & Profitably Scale Your Facebook Ads
Are you trying to profitably scale your business using Facebook Ads in 2020? If so, you NEED to start using the Power 5. I was recently asked “what’s your favorite…
The 11 Best Facebook Retargeting Strategies (40+ Ad Examples!)
Truth is, Facebook retargeting is often just an afterthought. If you want your business to grow and make money, you need to change how you communicate with your customers.
Coronavirus Marketing: How To Advertise During the Pandemic (COVID-19)
It's an extraordinary time to be alive, and it's not business as usual. Although it might feel like catastrophic times...now, more than ever, people need to feel connected, they need to feel human. Your advertising needs to change, and I'm about to show you how.
How To Setup Facebook Retargeting Funnel
The cost to advertise (and compete) on Facebook is on the rise. A whopping 85% of consumers conduct research before deciding to make an online purchase. And most people don't purchase the first time they see your product. If you want to massively profit from Facebook, you need a bulletproof retargeting funnel.
