What is Meta’s New Performance 5?
As digital advertising continues to grow and evolve, so too must the strategies and tools that advertisers use to stay ahead of the curve. One such tool is the Meta…
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[UA vs GA4] The Complete Upgrade Guide to Google Analytics 4
Introduction Last year Google released Google Analytics 4 (GA4), which was a big upgrade from the previous version (Universal Analytics). Since this release, every new analytics account will automatically convert…
Enhanced Conversions: How To Unlock Better Google Attribution ASAP
Google has released Enhanced Conversions, a new feature that improves attribution and enhances accuracy when measuring campaign performance in Google Ads. We recommend turning this new feature on, start using…
How to Implement Enhanced Conversions for Google Ads
Google has recently released a great new conversion feature for Google Ads that will increase conversion tracking accuracy and give advertisers access to more campaign data. Honestly, I can't remember…
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How To Improve Google Tracking With Enhanced Conversions [New Feature]
Introduction Google has recently implemented Enhanced Conversions, which is a new feature that makes it easier to manage your ad campaigns, and it can improve the accuracy of your conversion…
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Ultimate Guide to Google Shopping Feed Optimization [2022]
Why Optimize Your Google Shopping Feed? Back in 2020 we experienced a monumental shift from traditional retail to online shopping as a result of the covid pandemic and social distancing.…
How To Fix Your Facebook ROAS (Apple iOS 14 Update)
Introduction It’s official, as of early June 2021 the latest Apple iOS 14 update has arrived and early data suggests that most people are choosing to opt out of being…
iOS 14 & Facebook Ads: Actions You Can Take Now
Apple’s latest update to iOS 14 has sent shockwaves throughout the advertising world, and brands that advertise on Facebook—a.k.a. pretty much everyone —are right at the epicenter of this change.…
Snapchat Ad Creative: The 3 Golden Rules (with 25+ Examples!)
There’s just no way around it: Having high converting Snapchat ad creative is a game changer. It's the difference between making tens of thousands of dollars on Snapchat advertising, or…
The #1 Black Friday Advertising Strategy for 2020
Black Friday and Cyber Monday happen every year. You know this. If you’re a media buyer or business owner, you should already know a bit about Black Friday advertising. Every…
